CAMPAIGN | Lana Del Rey for H&M

Yes, Lana Del Rey will be (even more) all over town this Fall, because yes, she’s the new face of H&M for their FW 2012 campaign.

Photography by Inez & Vinoodh (these are my favorite looks but there’s more – see here)

I love Lana, but I have to confess that I am not really impressed by her in these pictures. She seems muted, there’s a lack of expression, an emptiness in her eyes that kinda bores me.

Even though, she’s looking gorgeous, as always (she looks so pretty with this hair color). I find some pieces from this new collection quite beautiful (all the pieces of the above looks at my door anytime soon is fine for me… thanks! :P) and, to be fair, I find the overall styling of the campaign very Lana, wich is cool.

Oh, and apparently, she’ll also be the face of the Holiday campaign. And there’s a new song, for the commercial, called ‘Blue Velvet’ – can’t wait to hear it. :)

Source: RCFA

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